Demo shop
An imaginary clothing shop — the data is generated and the site does not exist.
Custom range
Visitors
Last 30 days- Visitors
- Pageviews
- Revenue
Customers
What a customer from each source is worth, and how long they take to decide.
| Source | People | Customers | Conversion | Repeat | To purchase | LTV |
|---|---|---|---|---|---|---|
|
|
738 | 14 | 1.9% | 21% | 2 d | 374 250 so'm |
|
|
929 | 12 | 1.29% | 17% | 42 h | 367 267 so'm |
| Direct | 439 | 7 | 1.59% | 43% | 4 d | 380 857 so'm |
Instagram
|
547 | 4 | 0.73% | 25% | 12 h | 263 625 so'm |
Computed from the first touch inside the selected period, so rows do not filter.
Retention
How many of the people a source brought keep coming back. Measured over the last six months — the range picked above does not apply here.
| Source | People | 7 d | 30 d | 90 d |
|---|---|---|---|---|
| 2.6K | 16% | 7% | 3% | |
| Telegram | 2.2K | 29% | 12% | 5% |
| 1.6K | 18% | 8% | 2% | |
| Direct | 1.3K | 18% | 8% | 2% |
Each column counts only people for whom that many days have already passed: someone who arrived yesterday cannot have 30-day retention. A dash means there is nobody old enough yet.
Goals
-
Звонок
2.95% Conversion rate
111
-
Подписка на Telegram
2.04% Conversion rate
77
-
Оформление заказа
1.17% Conversion rate
44
16 138 800 so'm
Events
Revenue by first touch
Money is credited to the channel that first brought the visitor in.
-
Telegram 18 7 066 500 so'm
-
Google 13 4 676 000 so'm
-
Direct 9 3 341 800 so'm
-
The rows add up to the revenue for the period. Customers are people, not purchases: one person may have bought twice.